Snapchat has recently added a new feature to the app called "Discover". Discover has more of an online magazine feel instead of a social media platform. Snapchat has chosen 11 major corporations to be featured on Discover. ESPN is one of the featured corporations and on there you can watch SportsCenter top 10 highlights, news, and coverage of all sports. Through this a user can read up and look at different videos that are going on the sports' world during that day.
I think this great idea for ESPN to be apart of Snapchat because it makes it easier for fans to keep updated on what is happening. Also it gives good exposure to users that are not sports fans, and may possibly start to interest them. With social media growing, it is always important for sports to be a major part of it.
To read more go to http://www.sporttechie.com/2015/02/23/how-sports-media-outlets-will-use-snapchats-new-discover-feature-to-grow-reach/
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